Current Issues in Retailing focuses on the evaluation of factors influencing Global Retailing, Halal Retailing and Green Retailing. Retailers of any kind and sizes are able to operate and venture out their businesses globally due to the most recent technological advancement and innovations used in the retail industry. This course will expose students to the basic knowledge and understanding of current international retailing opportunities and threats, market issues and consumer purchasing behavior with reference to Halal requirements and Global Green Movement. In response to all the aforementioned influencing factors, students should be able to device groundbreaking retail plans by facilitating Omni channel retail strategy and Integrated Marketing Communication (IMC) to embark into the international market.
- Teacher: ZAIDAH BT ABD. AZIZ Aziz
- Enrolled students: 31