DCG50192 SURVEY ADJUSTMENT S1 2024/2025

Survey adjustment, often referred to as survey calibration or weighting, is a process used in survey research to correct or account for biases and inaccuracies in survey data. The goal is to make the survey results more representative of the population being studied.

In summary, survey adjustment is crucial for ensuring that survey results are accurate and generalizable to the wider population, especially when dealing with potential biases or unrepresentative samples.